AHEAD (African Heritage Employees At Diageo) has been active since the early 00’s and their branding was calling for a much needed refresh.
In partnership with Ambessa Agency, we embarked on a 3 month journey to find the perfect aesthetic that was true to AHEAD’s corporate yet funky yet legacy branding.
OLD LOGO:
Our task was to perform a brand refresh that took AHEAD from their sterile corporate look and feel and catapult them into the 20th century with a brand that felt polished and high end to compliment the branding of their parent company DIAGEO and the brands that they represent.
After many client intake meetings, group votes and a few group chats the AHEAD team decided they wanted to use colors and aesthetics that reflected the rich tapestry of their African Heritage juxtoposed against the wide range of skin tones represented in the African Diaspora.
NEW LOGO:
Without a dedicated design team, AHEAD wanted us to create social media and event flyer templates and tentpoles that would reflect their branding across company wide communications.
